Savoring the Flavors of the Big Apple: Goldberg's Delicatessen, A New York City Institution
New York City, the city that never sleeps, is a melting pot of cultures, cuisines, and culinary delights. Amidst the bustling streets of Manhattan, one iconic institution stands tall, beckoning foodies and history buffs alike: Goldberg's Delicatessen. For over 90 years, this legendary pastrami and rye haven has been serving up some of the city's most mouthwatering sandwiches, salads, and specialty items. In this article, we'll delve into the rich history of Goldberg's Delicatessen, explore its mouthwatering menu offerings, and discover what makes this beloved eatery a must-visit destination for anyone traveling to the Big Apple.
Located on the Upper West Side, Goldberg's Delicatessen has been a New York City staple since 1927. Founded by Jewish immigrants from Eastern Europe, the restaurant quickly gained a reputation for its delicious pastrami and rye, as well as its warm and welcoming atmosphere. Over the years, Goldberg's has been family-owned and operated, with multiple generations contributing to the restaurant's success. Today, the deli is still run by the Goldberg family, who take great pride in maintaining the traditional recipes and methods that have made their restaurant a beloved institution.
As you step into Goldberg's, you'll be greeted by the tantalizing aromas of smoked meats, freshly baked bread, and pickled vegetables. The restaurant's décor is simple yet elegant, with vintage photographs and memorabilia adorning the walls. But it's not the ambiance that's the main attraction – it's the food.
The Goldberg's Menu: A Taste of Tradition
Goldberg's menu is a masterclass in simplicity and flavor. The restaurant's flagship item is, of course, the pastrami sandwich. Thinly sliced, hand-cured pastrami is piled high on rye bread, topped with mustard, and served with a side of tangy pickles. But Goldberg's offers much more than just pastrami. Their menu features an array of classic deli items, including:
- Corned beef sandwiches, made with tender, slow-cooked beef and served on rye with mustard and pickles
- Matzo ball soup, a hearty, comforting bowl of chicken broth filled with fluffy matzo balls and vegetables
- Knishes, crispy, savory pastries filled with potatoes, kasha, or cheese
- Matzo brei, a thick, cheesy omelette made with matzo meal and eggs
A Look at the Menu: Classics and Modern Twists
While Goldberg's menu is rooted in tradition, the restaurant is also willing to experiment and innovate. Some popular modern twists on classic deli items include:
- The "Goldberg's Special," a pastrami, corned beef, and turkey sandwich piled high on rye with mustard and pickles
- The "Reuben," a classic sandwich featuring corned beef, sauerkraut, and Swiss cheese grilled to perfection on rye
- The "Lox and Cream Cheese," a decadent spread made with smoked salmon, cream cheese, and capers
The Art of Pastrami Making: A Family Secret
Pastrami is, of course, a key component of Goldberg's menu. But what makes their pastrami so special? According to the Goldberg family, the secret to their signature pastrami lies in the traditional methods used to cure and smoke the meat. Here are a few behind-the-scenes insights into the art of pastrami making:
- Curing: Goldberg's uses a secret blend of spices and seasonings to cure their pastrami, which is left to sit for several days to allow the flavors to penetrate the meat.
- Smoking: The pastrami is then smoked to perfection using a combination of hickory and cherry wood.
- Resting: The pastrami is left to rest for several days before being sliced and served, allowing the flavors to mature and the meat to relax.
A Peek into the Goldberg's Kitchen: Meet the Culinary Team

Behind the scenes of Goldberg's Delicatessen is a talented team of culinary experts who work tirelessly to ensure that every dish that leaves the kitchen is a masterpiece. Meet some of the key members of the Goldberg's kitchen team:
- Chef [Name], Head of the Kitchen: With over 20 years of experience in the culinary industry, Chef [Name] is responsible for overseeing the kitchen and ensuring that every dish meets the high standards of Goldberg's.
- Pastrami Master [Name]: This expert in all things pastrami has been working at Goldberg's for over 10 years, perfecting the art of curing and smoking the restaurant's signature meat.
- Sandwich Artist [Name]: With a focus on customer service and a passion for creating the perfect sandwich, [Name] is the go-to expert for all things Goldberg's.
A Day in the Life of Goldberg's Delicatessen
A day in the life of Goldberg's Delicatessen is never dull. From the early morning prep work to the late-night rush of hungry customers, the restaurant is always bustling with activity. Here's a behind-the-scenes look at what it's like to work at Goldberg's:
- Morning Prep: The day begins early, with the kitchen team preparing for the lunch rush. This involves everything from slicing the pastrami to making the matzo ball soup.
- Lunch Rush: As the doors open, the restaurant is flooded with customers, all clamoring for a taste of Goldberg's legendary pastrami and rye.
- Afternoon Lull: As the lunch rush subsides, the kitchen team takes a break to rest and recharge. This is a great time to grab a bite to eat and enjoy the restaurant's cozy
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